Commercial awareness is about understanding all the elements of sustainable business, whether modeling cost per acquisition and breakeven for a new student, lifetime value of a member through to capacity building strategic relationships.
There is also the more specific focus on the sustainable financial health of the organization through core and non-core revenue development, pricing strategies, product launch and lifecycle management through to deal structuring with venture and other partners to create fair and equitable revenue, cost and risk sharing opportunities.
Associations also have influential and high net worth audiences with whom businesses and employers often want to speak, creating the enviable but sometimes challenging task of balancing member value, client needs and revenue opportunity.
We offer specialist expertise and resource to broaden funding in varying areas such as pricing strategy, commercial review, opportunity identification, partner sourcing, licensing, channel revenue generation, deal structuring and royalty modelling.
All our work is done in full collaboration to ensure activities are transparent and congruent with and sensitive to strategy, reputation and any regulatory influences.
We also partner with highly experienced B2B sales teams in the UK, Europe and Asia who have generated revenues in professional and higher education organisations for many years. All our executives are trained in responsible sales approaches and have targets focused on partner service.
Trade and professional association memberships comprise affluent and influential decision makers, whom businesses want to connect with. In a regulated environment it is possible to develop sustainable partnerships and revenue that recognize your brand and membership value.
However, commercial partners are savvy and demanding and require results, transparency and measurable return on marketing investment. Gone are the days of buying simple advertising and sponsorship, replaced with sophisticated programmatic marketing, intelligent content partnerships and invitation only events, all measured against trackable conversion ratios.
We have extensive experience selling media with trained sales teams in the UK, Europe and Asia who have generated millions of pounds of revenue in regulated environments for more than two decades. They have brought leading business brands to professional audiences, associations, universities and business schools.
As well as delivering revenues, are also able to accurately assess and model robust revenue opportunities and approach per channel, target appropriate clients, profile the audience and create a sales approach for whole of audience engagement whether digitally, in print or in person.
All our executives and agents are trained in the use of responsible sales approaches and in the culture of the regulated environment. They have targets and objectives that are focused on client and partner service and ensuring that each experience is successful, seamless and that expectations are realistic and met.