Commercial development is about understanding all the elements of sustainable business, whether modelling cost per acquisition and breakeven for a new customer, their lifetime value or developing non-core revenue development.
We offer specialist expertise and resource to broaden revenues in varying areas such as commercial review, opportunity identification, partner sourcing, licensing, channel revenue generation, pricing strategy, deal structuring and royalty modelling.
All our work is done in full collaboration to ensure activities are transparent and congruent with and sensitive to strategy, reputation and any regulatory influences.
We also have extensive sales experience. From developing strategies to internal capability assessment, developing sales approaches, playbooks and materials, CRM and incentive schemes along with international sales and sales management.